Built by Sales Leaders Who’ve Been in the Seat

We’re not career consultants. We’re former sales leaders who’ve built inside sales teams in the real world — for companies just like yours.

Our values

What Drives Us Isn’t Just Strategy — It’s Standards

At Revenue Optics, we don’t just build sales systems — we build trust, discipline, and momentum. Our values are baked into every conversation, every workflow, and every result we deliver. These aren’t buzzwords — they’re battle-tested principles that drive real growth in real businesses.

Practical

We keep it simple, tactical, and aligned with what actually moves the needle in outbound sales.

Proven

Every framework, playbook, and process we bring has been shaped by two decades in the trenches.

People-First

We believe great results come from great teams. We train, coach, and build cultures that last.

Leadership Experience at Top B2B Distributors

Founder

Meet the Founder

Ali Hasham is a nationally recognized executive sales operations leader with over two decades of experience transforming B2B distribution organizations through proactive inside sales, outbound growth strategies, and world-class sales enablement. With a career that spans Fortune 200 giants and private equity-backed companies, Ali has earned a reputation for building scalable, high-performing sales organizations from the ground up.

Key successes

  • At Motion Industries, a $9B+ industrial distributor, Ali led the charge in building the company’s first outbound inside sales team—growing from zero to 90 sellers and driving consistent double-digit revenue growth year-over-year.
  • As Vice President of Sales Excellence, he established the company’s first sales operations team and oversaw major initiatives across field territory management, onboarding, sales compensation, CRM, and training.
  • Before Motion, Ali held pivotal roles at TruckPro and WESCO, scaling sales programs that generated tens of millions in new customer revenue.
  • He has led the design of outbound call centers, integrated cutting-edge tools like AI-driven selling platforms, and built high-retention, high-performance teams.
  • Ali’s leadership blends entrepreneurial grit, operational precision, and deep sales acumen. He’s also been invited to top executive programs and speaks at industry roundtables.

Ready to Build a Sales Engine That Calls?

Let’s talk about what your team could become with the right structure, reps, and rhythm in place.

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