Sales Has Changed — But Most Teams Haven’t

All Solutions
01
SMB Accounts Are Underserved

Field reps can’t cover them efficiently — and inbound alone won’t get you there.

02
Your Sales Structure Isn’t Built for Scale

Most teams lack the discipline, tech, and training to drive high-volume outbound activity.

03
Growth Has Stalled

Organic sales are flatlining — and new logos aren’t keeping up.

Traditional distribution sales teams are built for yesterday’s buyer – field-heavy, inperson relationship-based, and reactive.

Small to Medium Business Accounts Are Underserved

Field reps can’t cover them efficiently — and inbound alone won’t get you there.

Your Sales Structure Isn’t Built for Scale

Most teams lack the discipline, tech, and training to drive high-volume outbound activity.

Growth Has Stalled

Organic sales are flatlining — and new logos aren’t keeping up.

Our Focus

We Build Inside Sales Teams That Call

Whether you’re starting from scratch or need to retool a stalled initiative, we help you design, build, and scale an inside sales engine that reaches more accounts, more often — and delivers results that stick.

Step 01

Design the Right Model

Analyze revenue potential & coverage gaps — architect a team structure. We start by deeply understanding your customer segments, sales cycles, and revenue levers. Our team maps out the white space and missed opportunities in your existing model.

Step 02

Recruit the Right Talent

Source & hire outbound reps who can deliver. Finding reps who thrive in outbound is different from hiring traditional sellers. We help you identify high-energy sellers that are motivated to sell.

Step 03

Equip with the Right Tools

Implement CRMs, call workflows for visibility & results. Tech should amplify, not overwhelm. We help you select and set up the right CRM, dialer, and sales enablement stack to support daily outreach

Step 04

Train for Outbound Confidence

Coach reps with real talk tracks, objection handling, etc. Even great reps need a strong foundation. We deliver tactical, role-specific training that empowers your team to own the phone.

Step 05

Drive Daily Accountability

KPIs, coaching, and team rhythms to build consistency. Success doesn’t come from heroic effort — it comes from repeatable habits. We help you build daily, weekly, and monthly rhythms around call volume, conversion, and learning.

Real Growth. Not Theoretical.

“Ali ignited a growth engine. His proactive outbound model opened up a whole new segment of customers for Motion, delivering double-digit growth with many small to medium sized focused accounts.  It was a true catalyst for organic growth.”
Randy Breaux
Group President,
GPC North America
"Ali was instrumental in building our inside sales operations at WESCO. He built and scaled an inside sales team from the ground up, driving efficiencies that significantly shortened our sales cycle and expanded our pipeline. Ali's ability to design, structure, recruit, train, and retain top talent, while engaging with field leadership was key to the success of our sales team."
Former Global VP Sales
& Marketing, WESCO
“We’ve been in the MRO distribution business for decades and needed to modernize our omni-channel experience.  Ali didn’t just help us build an inside sales team—he helped us unlock an entirely new growth engine."
President
$9B Industrial MRO Distributor
“Ali ignited a growth engine. His proactive outbound model opened up a whole new segment of customers for Motion, delivering double-digit growth with many small to medium sized focused accounts.  It was a true catalyst for organic growth.”
Randy Breaux
Group President,
GPC North America
"Ali was instrumental in building our inside sales operations at WESCO. He built and scaled an inside sales team from the ground up, driving efficiencies that significantly shortened our sales cycle and expanded our pipeline. Ali's ability to design, structure, recruit, train, and retain top talent, while engaging with field leadership was key to the success of our sales team."
Former Global VP Sales
& Marketing, WESCO
“Ali ignited a growth engine. His proactive outbound model opened up a whole new segment of customers for Motion, delivering double-digit growth with many small to medium sized focused accounts.  It was a true catalyst for organic growth.”
Randy Breaux
Group President,
GPC North America
"Ali was instrumental in building our inside sales operations at WESCO. He built and scaled an inside sales team from the ground up, driving efficiencies that significantly shortened our sales cycle and expanded our pipeline. Ali's ability to design, structure, recruit, train, and retain top talent, while engaging with field leadership was key to the success of our sales team."
Former Global VP Sales
& Marketing, WESCO
“We’ve been in the MRO distribution business for decades and needed to modernize our omni-channel experience.  Ali didn’t just help us build an inside sales team—he helped us unlock an entirely new growth engine."
President
$9B Industrial MRO Distributor
“Ali ignited a growth engine. His proactive outbound model opened up a whole new segment of customers for Motion, delivering double-digit growth with many small to medium sized focused accounts.  It was a true catalyst for organic growth.”
Randy Breaux
Group President,
GPC North America
"Ali was instrumental in building our inside sales operations at WESCO. He built and scaled an inside sales team from the ground up, driving efficiencies that significantly shortened our sales cycle and expanded our pipeline. Ali's ability to design, structure, recruit, train, and retain top talent, while engaging with field leadership was key to the success of our sales team."
Former Global VP Sales
& Marketing, WESCO

Positioning Statement

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Join With Us Image

We Work With B2B Leaders Ready to Scale Smart

Our clients sell complex products, operate in competitive spaces, and need real coverage in their core markets.

Industrial & Electrical Distribution
Building Materials
Capital Equipment
Niche B2B Manufacturing
Wholesale Services
Our Focus

What Makes Us Different

We believe outbound sales is a weapon — and we teach you how to wield it.

We don’t just “train reps.” We build systems.
We specialize in B2B distribution — your market, your margins, your language.
We deliver measurable organic growth, not hype or slides.
Founder

Meet the Founder

Ali Hasham is a nationally recognized executive sales operations leader with over two decades of experience transforming B2B distribution organizations through proactive inside sales, outbound growth strategies, and world-class sales enablement. With a career that spans Fortune 200 giants and private equity-backed companies, Ali has earned a reputation for building scalable, high-performing sales organizations from the ground up.

Key successes

  • At Motion Industries, a $9B+ industrial distributor, Ali led the charge in building the company’s first outbound inside sales team—growing from zero to 90 sellers and driving consistent double-digit revenue growth year-over-year.
  • As Vice President of Sales Excellence, he established the company’s first sales operations team and oversaw major initiatives across field territory management, onboarding, sales compensation, CRM, and training.
  • Before Motion, Ali held pivotal roles at TruckPro and WESCO, scaling sales programs that generated tens of millions in new customer revenue.
  • He has led the design of outbound call centers, integrated cutting-edge tools like AI-driven selling platforms, and built high-retention, high-performance teams.
  • Ali’s leadership blends entrepreneurial grit, operational precision, and deep sales acumen. He’s also been invited to top executive programs and speaks at industry roundtables.

Ready to Build a Sales Engine That Calls?

Let’s talk about what your team could become with the right structure, reps, and rhythm in place.

Book a Call